We are quite often asked whether we provide a visitor tracking software and a website analytics software for analysing the performance of a website. Whislt it is surely possible to develop a custom built website with a tracking system, it is now not so sensible to do so.

Google as opened it's doors to the ordinary world and is letting us use their highly advanced software in order to track the trends of visitors on our websites. Google of course has it's own ulterior motive of being able to collect more and more data for it's search engine. However, it is worth considering this software because it is totally free apart from the administrative cost that may be involved in setting up the system on your website.

The analytics provide you with in depth information for example:

1. Daily visitors, unique & repeat
2. Daily page views
3. Top landing pages
4. Top exit pages
5. Bounce rate (where the visitor left the website after viewing only one page)
6. The search queries that were used in reaching your website
7. The queries that may have been paid for through CPC e.g. adwords or yahoo cpc.
8. The countries these visitors came from
9. Which links on your website were clicked when visitors browsed it
10. and tons more of information.

For the while at least, analytics are free to use. Experts truly believe that google will start charging for this service in the near future.

Nextagelab can help you implement google analytics into your website and can also provide you training on how to improve the rank of your website with very little tweaks to it. If you may be interested, please get in touch via the contact us form.